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We are excited to share the remarkable success of iTalkBB Media at the esteemed 3AF 2023 Asian Marketing Summit, held on May 23rd and 24th at the Japanese American National Museum in Los Angeles which brought together an exceptional lineup of industry experts, influencers, and marketers from the Asian marketing landscape.
As a longstanding member of the Asian American Advertising Federation (3AF), we were honored to participate in the event as the media partner spotlight of the year, underscoring our commitment to supporting the Asian marketing community and driving industry growth.
At the forefront of the summit, Tracy Zhang, our Global Brand Director, and Weiqi (Momo) Huang, our Senior Manager of Business Development and Partnership, took the stage and delivered an inspiring keynote presentation. Their expertise in crafting effective Asian consumer portrayals and optimizing media buying in the in-language Asian media landscape left the audience captivated and inspired. The presentation not only showcased our deep knowledge and contemporary leadership but also aligned seamlessly with our overarching branding objectives. Click here to see the slide deck of our presentation.
Momo expressed her enthusiasm about the opportunity to share our expertise and contribute to the Asian marketing community, stating, "With a decade of experience in helping brands effectively connecting Chinese Americans, our aim is to foster meaningful connections, ignite dialogue, and raise awareness about the power of Streaming Chinese with in-language and in-culture advertising solutions."
Tracy described her delight with the outcome of our participation in the summit, stating, "This event provided an exceptional platform to showcase our expertise, strengthen relationships, and propel our business forward. Based on our 20 years of experience in serving the Chinese American Community, iTalkBB Media is best positioned to help all brands reach and connect with the Chinese American Community in North America. ”
In addition to the impactful keynote presentation, we were thrilled to reconnect with numerous brand and agency clients, some of whom we hadn't seen face-to-face since the pandemic. The event served as an invaluable platform for deepening existing relationships and forging new connections and solidifying our position as a trusted partner in the Asian marketing landscape. We extend our heartfelt gratitude to the 3AF for organizing this incredible event and to all those who attended the summit.
